We will only collect and use your personal data for the following purposes:

• Fulfill your orders
• Give you a better shopping experience
• Help us make our marketing more relevant to you and your interests
• Improve our services
• Fulfill our legal responsibilities

Personal data is any information about an individual that can identify that person. It does not include anonymous data, where identifying and identifying information has been removed.
Although our website is designed for a general audience, we do not knowingly collect any data from or sell products to children under the age of 13. If you are under the age of 13, you may not use or submit your data to the website.

Personal data is collected from the following groups:

• Identity data includes the following information: first name, last name, title, date of birth (optional), occupation, personal description, photo, and gender.
• Contact data includes the following information: email address, billing address, shipping address, location, country, phone number, loyalty program membership number and social media ID (if you are logged in via social media).
• Financial data includes the following information: payment card details and bank account.
• Transaction data includes the following information: details of your purchase and order fulfilment (e.g. basket number, order number, subtotal, title, currency, discounts, shipping costs, item quantity, product number, unit price, category, tax ETC.); details of payments to and from you and other products and services you have received from us, details of correspondence or communications with you regarding your order or correspondence with you, and details of any rewards and bonuses.
• Technical Data includes the following information: details of the device you use to access our Services, your Internet Protocol (IP) address, login data, your username and password, browser type and version, time zone setting and location, browser plug-in type and version, operating system and platform.
• Profile data includes the following information: your purchases or orders, product and style interests, preferences, feedback and survey responses.
• Usage Data includes information about: how and when you use our website/application, how you move it, what you search for; website/application performance statistics, traffic, location, blog and other communications data; loyalty program activities; and details of any other DEL products and services you use.
• Marketing and communication data includes information about: your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share aggregated data for any purpose, such as statistical or demographic data. Aggregate data may come from your personal data, but is not considered personal data because it does not reveal your identity, directly or indirectly. For example, we may aggregate your usage data to calculate the percentage of users who access specific Site features. However, if we combine or link aggregated data with your personal data so that it can directly or indirectly identify you, we will treat the combined data as personal data and will use it in accordance with this Privacy Statement.

Much of the data we collect is provided by you (the customer) when you interact with us and our brands through:

Direct Interactions - You may provide us with your identity, contact information, financial, transactional, personal data, and marketing and communication data by filling out forms, entering information online, or contacting us by mail, phone, email, telephone, or other means.
Automated Technology or Interactions - When you interact with our website, we may automatically collect the following types of data (all as described above): technical data about your device, usage data about your browsing behavior and patterns, and contact data to perform tasks that remain incomplete through our website, such as incomplete orders or abandoned shopping baskets. We collect this data through the use of cookies, server logs and other similar technologies.

Third parties - We may receive personal data about you from various third parties, including:

• Technical data from third parties, including analytics providers such as Google. Please see the section titled "Marketing preferences, advertising and cookies" for more information.
• Technical data from the affiliate networks from which you visit our website.
• Identity and contact data from third parties, including organizations (including law enforcement agencies), associations and groups that share data for fraud prevention and detection and credit risk reduction; and
• Contact, financial and transactional data from technology, payment and delivery service providers.

Legal basis for processing your personal data-

We will only collect and process your personal data where there is a legal basis to do so. As a data controller, the legal basis for our collection and use of your personal data varies depending on how and for what purpose we collect the data.

We will only collect your personal data when:

• We obtain your consent, or
• We need your personal data to enter into a contract with you. For example, to process your payment, fulfil your order or provide customer support in connection with an order, or
• Processing is in our legitimate interests and will not be overridden by your rights, or
• We are legally obliged to collect or disclose your personal data.

Our website uses cookies to distinguish you from other users of our site and to track your visit. They help us provide you with the best possible experience as you navigate our site and improve our site. They also help us and our advertising network to create advertisements that are relevant to you and your interests.

You can set your browser to refuse all or some browser cookies, or to alert you when a cookie is set or accessed on the site. If you disable or reject cookies, please be aware that some parts of our site may not be accessible or may not function properly.

We may change this Privacy Statement from time to time. If there are any material changes, we will notify you by posting an update on our website, application or by email.